Ascendion a forward-thinking tech company, is driving the next wave of digital innovation. By harnessing the power of Generative AI, Ascendion empowers businesses to navigate their unique journeys towards technological transformation.
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Their mission goes beyond simply adapting to the future—it’s about shaping it, blending human ingenuity with cutting-edge technology. As a company that thrives on collaboration and diverse perspectives, Ascendion fosters a dynamic environment where innovation flourishes.
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As part of their bold new campaign—GenAI—Ascendion introduced transformative solutions designed to modernise technology, satisfy customer needs, and seamlessly guide businesses through the complexities of AI. To support this campaign, a dedicated microsite was created, focusing on the various aspects of Ascendion’s GenAI solutions.
One crucial element of this microsite was the design of the blog layout, aimed at delivering an engaging reading experience for visitors.
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The expectations for the blog design were clear: create a clean, easy-to-read wireframe that effectively showcased the campaign’s content while maintaining a user-friendly experience.
With the provided content, the focus was on organising the information in a way that would make even the most in-depth blogs feel approachable.
The design was structured with ample white space, allowing the content to be easily digestible for the reader.
This layout not only ensured clarity but also provided a visually pleasing journey, allowing readers to absorb key insights without feeling burdened by the length of the articles.
Every aspect of the wireframe was carefully considered to guarantee clarity and flow. The goal was to design a template that could host blog posts while remaining adaptable to the evolving needs of the GenAI campaign.
The outcome was a streamlined, functional blog design that supported the campaign's messaging while providing an exceptional user experience.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.